GoodbyeInfluencerBusywork
AI agents that source, negotiate, review, track, and pay — so a team of one runs an influencer program like a team of ten.
Backed byCombinator
Trusted by
Works with any creator — no opt-in required
Most platforms only let you work with creators who joined their marketplace. Passo works through email — the way influencer marketing actually works. Any creator, any agency, day one.
Eight steps of manual work. Every single campaign.
1
Export a list. Cold-email creators. Only ~30% respond.
2
Negotiate one by one. Only ~30% of those agree to terms.
3
Send a PDF brief. Hope they read it. Follow up when they don't.
4
Review content. Revision loops. Every round a Slack thread.
5
Posting dates shift. The spreadsheet doesn't.
6
Track links, views, and conversions across six tabs.
7
Chase invoices. Process payments. Update the sheet again.
8
Renew or re-source. Start over from step one.
Weeks of administration per campaign. None of it strategy, creativity, or relationships. That's not a budget problem — it's a software problem.
What this solves
Say yes faster. Stop chasing. Never get that surprise Slack from legal.
Busywork
Sourcing, outreach, negotiation, and follow-ups run on autopilot. Your team approves — agents execute.
Brand Risk
Every video is checked against your brief, FTC disclosure rules, and brand safety before you sign off.
Guesswork
CPA predictions and volatility scores for every creator, so you forecast returns before you spend.
What our agents do
Delegate the busywork. Unlock your super powers.
Find & recruit
AI Sourcing + Outreach
Passo curates creators based on your audience fit, content style, and performance — then runs the outreach for you.
AI Competitor Tracking
See which creators your competitors are spending with. We built the ads library for creator partnerships.
AI Performance
Volatility scores and CPA predictions for every creator, so you forecast ROI before you spend a dollar.
Run the campaign
AI Campaign Management
The manual emails write themselves. Every creator interaction personalized, every negotiation drafted for your approval.
AI Script + Video Review
80% of review time is spent on videos that need no revisions. Passo's AI checks every video against your brief and eliminates those cycles — so you say yes faster.
AI Contracts + Redlines
Contracts drafted, redlined, and routed for signature. Sign faster, then get back to what you love doing.
Payments
Pay anyone, anywhere. No more chasing invoices.
Measure & protect
Forecast CPA before you sign. Prove incrementality after you launch. Only Passo does both. How we measure incrementality →
AI Reporting + Spend Tracking
We check every post every hour and keep your internal database current — no more wondering if a video went live.
AI Brand Safety
Get alerted before a creator issue becomes a crisis comms meeting.
We didn't study this problem. We lived it.
Passo is the software Ty's program at Rocket Money should have had — built by the person who ran it and the engineer who can automate it. Passo's first signed customer: Rocket Money.
Ty Conner
CEO & Co-founder
Built one of the largest influencer programs in consumer fintech at Rocket Money — from zero to a primary growth channel. Ran it on spreadsheets, like everyone else.
Dom Crosby
CTO & Co-founder
Led AI product development at Adobe. Builds the agents that now do the work.
See which creators your competitors paid last month.
We built the ads library for creator partnerships. Tell us your competitors and we'll send a free report of their recent creator deals, formats, and cadence.
Build Your Own Agent
Your workflow is unique. We build custom agents that plug into your process and take the repetitive stuff off your plate.
Affiliate Link Monitoring
Automatically verify creator posts contain the right links, UTMs, and discount codes.
Creator Payment Reconciliation
Match invoices to deliverables and flag discrepancies before payments go out.
Brand Safety Scanning
Monitor creator content for brand guideline violations across every platform.
Product Seeding & Shipping
Automate product gifting workflows — from address collection to shipment tracking and follow-up.
Frequently asked questions
Passo is an AI co-worker that manages your influencer marketing program end-to-end. From sourcing creators to reviewing content, tracking competitors, managing campaigns, and handling payments.
No. Passo works with any creator without requiring them to join a platform or marketplace. We work directly with the creators you want, on your terms.
Passo's AI watches all influencer content, compares it to your brief, and flags issues that need correction. 80% of review time is typically spent on videos with no revisions needed — we eliminate those wasted cycles.
Traditional platforms are marketplaces that require creator opt-in and lock you into their network. Passo is an AI co-worker that works with any creator, automates the busywork, and scales your existing program.
We offer flexible pricing based on your program size. Talk to our founders to get a plan tailored to your needs.
You can be up and running within days. Our team handles onboarding and ensures Passo integrates smoothly with your existing workflow.
Rocket Money, Honeylove, Coterie, Angela Caglia, and Arya run their influencer programs on Passo, alongside others across fintech, beauty, and consumer.
No — Passo removes the administration. Your team (or your agency) keeps the strategy and the creator relationships; the agents handle the sourcing, follow-ups, review cycles, tracking, and payments that eat their week.
Get started
Say goodbye to
busywork
Join Rocket Money, Honeylove, Coterie, and more.