Built from experience
Scaling a creator program is hard. Doing it in a regulated category raises the stakes. We built Passo because we’ve lived that challenge firsthand. Passo is what we wished we had.
YY Combinator S24 · San Francisco & DenverTrusted by teams
with more on the line.
Why we’re here
The right creator can become one of a brand’s most valuable growth partners. But finding that person, getting the terms right, reviewing content, and keeping the program moving takes a team’s time at every turn.
For regulated brands, the challenge goes further. Every claim, disclosure, and piece of creative needs to meet a higher standard.
Passo brings performance signals, creator relationships, and automated operations into one marketplace. YouTube, UGC, and Instagram Stories share a common foundation: a better way to find partners, protect your brand, and scale what works.
The people behind Passo
Co-founder & CEO
Ty ran growth at Rocket Money, where he built a $10M+ annual creator program. He experienced the challenge Passo solves firsthand: finding the right creators, keeping content compliant, and scaling without drowning in operations. A geologist before he was a marketer, he still believes in hypotheses, experiments, and measurement.
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Co-founder & CTO
Dom has spent his career building marketing technology. He helped build several companies that were acquired, including one by Adobe. He then spent ten years leading AI products inside Adobe Advertising. At Passo, he leads engineering and product, turning complex creator operations into workflows that let brand teams do more.
Connect on LinkedInA little more clarity
Have something else in mind?
Passo is a performance creator marketplace for regulated brands. We help brands scale YouTube creator partnerships, performance UGC, and Instagram Stories, with automated operations and content compliance review built in.
Growth and creator marketing teams at brands with high standards for performance and compliance, including fintech and health companies. Passo is trusted by brands including Robinhood, Kick, hims, Rocket Money, Ethos, and Arya.
Passo was founded in 2024 by Ty Conner, who ran growth at Rocket Money, and Dom Crosby, a marketing technology builder who spent ten years leading AI products inside Adobe Advertising.
Passo is backed by Y Combinator (S24). We are a distributed company with hubs in San Francisco and Denver.
Built for growth teams
Performance creators. Compliance workflows. Every tool to run the program.