GoodbyeInfluencerBusywork
AI agents that source, negotiate, review, track, and pay creators so a team of one runs like a team of ten.
Backed byCombinator
Trusted by
Works with any creator. No opt-in required.
Most platforms only let you work with creators who joined their marketplace. Passo works through email, the way influencer marketing actually runs. Any creator, any agency, day one.
What this solves
Approve faster. Stop chasing. No more surprise Slacks from legal.
Busywork
Sourcing, outreach, negotiation, and follow-ups run on autopilot. Your team approves. Agents execute.
Brand Risk
Every video is checked against your brief, FTC disclosure rules, and brand safety before you sign off.
Guesswork
CPA predictions and volatility scores for every creator so you can forecast returns before you spend.
Misattribution
Smart TV ACR connects creator impressions to conversions — even on TV, even days later. No more credit going to paid search.
The creator operations MCP
Run your creator program from Claude.
Source, negotiate, manage, and pay creators without leaving the conversation. One MCP server, your entire influencer workflow.
Connecting a creator dataMCP doesn't fix it either. Discovery tools help your agent find creators — but it still has nowhere to put them. No campaign state, no outreach, no contracts, no payments. Finding creators without a system of record is exactly how re-sourcing happens.
Launch sourcing campaigns
Find creators with natural language prompts, get contact info, and start outreach — all from a conversation.
Manage the full campaign
Negotiate, track deliverables, review content, and handle payments without leaving Claude.
Build custom workflows
Create any campaign management flow tailored to your process. If you can describe it, the MCP can run it.
DIY, data tools, or the full program
| DIY in Claude | Creator data MCPs | Claude + Passo | |
|---|---|---|---|
| Creator discovery & data | Web scraping — stale, thin | ✓ Strong | ✓ Fresh index, audience + performance data |
| Remembers every creator ever sourced | ✗ Resets every session | ✗ Read-only — no campaign state | ✓ Permanent, cross-campaign |
| Outreach, contracts, payments | Separate connectors, separate failures | ✗ Ends at discovery | ✓ One API |
| Team-wide shared state | ✗ Per-person sessions | ✗ | ✓ One source of truth |
| Automations survive the chat ending | ✗ | ✗ | ✓ Flows run on their own |
| Compliance & audit trail | Manual | ✗ | ✓ Built in |
The Platform
What our agents do
Less admin, more strategy.
Find & recruit
AI Sourcing + Outreach
Passo finds creators by audience fit, content style, and past performance, then runs outreach for you.
AI Competitor Tracking
See which creators your competitors are spending with. We built the ads library for creator partnerships.
AI Performance
Volatility scores and CPA predictions for every creator so you can forecast ROI before spending a dollar.
Run the campaign
AI Campaign Management
Emails write themselves. Every creator interaction is personalized, every negotiation drafted for your approval.
AI Script + Video Review
80% of review time goes to videos that need no revisions. Passo checks every video against your brief and cuts those cycles so you approve faster.
AI Contracts + Redlines
Contracts drafted, redlined, and routed for signature. Done in minutes, not days.
Payments
Pay anyone, anywhere. No more chasing invoices.
Measure & protect
Forecast CPA before you sign. Prove incrementality after you launch. Only Passo does both. How we measure incrementality →
AI Reporting + Spend Tracking
We check every post every hour and keep your internal database current. No more wondering if a video went live.
AI Brand Safety
Get alerted before a creator issue becomes a crisis comms meeting.
Measuring YouTube Creator Performance
Creators drive the conversion.
Paid search gets the credit.
Passo connects creator impressions to conversions, even on TV, even days later.
1 · Fingerprint
Passo fingerprints your MP4, or a pre-publish YouTube link, before it goes live.
2 · Detect
Smart TV ACR catches every airing across the panel, measuring view-through at the household IP.
3 · Match
Your conversion file lands in a Passo S3 bucket via AppsFlyer or Shopify; we match exposed homes to new signups.
We didn't study this problem. We lived it.
Passo is the software Ty's program should have had. Built by the person who ran it and the engineer who can automate it.
Ty Conner
CEO & Co-founder
Built one of the largest influencer programs in consumer fintech. Grew it from zero to a primary growth channel. Ran it on spreadsheets, like everyone else.
Dom Crosby
CTO & Co-founder
Led AI product development at Adobe. Builds the agents that now do the work.
See which creators your competitors paid last month.
We built the ads library for creator partnerships. Tell us your competitors and we'll send a free report of their recent creator deals, formats, and cadence.
Build Your Own Agent
Every team runs differently. We build custom agents that plug into your process and handle the repetitive work.
Affiliate Link Monitoring
Automatically verify creator posts contain the right links, UTMs, and discount codes.
Creator Payment Reconciliation
Match invoices to deliverables and flag discrepancies before payments go out.
Brand Safety Scanning
Monitor creator content for brand guideline violations across every platform.
Product Seeding & Shipping
Automate product gifting workflows from address collection to shipment tracking and follow-up.
Frequently asked questions
Passo is a set of AI agents that run your influencer marketing program. Sourcing creators, reviewing content, tracking competitors, managing campaigns, and handling payments.
Several MCPs give agents creator data — discovery, analytics, fraud checks. Passo runs the program. Data MCPs end at discovery: your agent finds creators but has no campaign state, so it still re-sources the same people, and it still can't send outreach, generate contracts, review content, or pay anyone. Passo is the system of record plus the execution layer — and if you already source creators elsewhere, you can import them and Passo's never-source-twice guarantee covers them too.
No. Passo works with any creator without requiring them to join a platform or marketplace. We work directly with the creators you want, on your terms.
Passo watches all influencer content, compares it to your brief, and flags anything that needs a fix. 80% of review time goes to videos with no revisions needed. We cut those cycles entirely.
Traditional platforms are marketplaces that require creator opt-in and lock you into their network. Passo works with any creator, automates the busywork, and scales your existing program.
We offer flexible pricing based on your program size. Talk to our founders to get a plan tailored to your needs.
You can be up and running within days. Our team handles onboarding and ensures Passo integrates smoothly with your existing workflow.
Hims, Beam, Honeylove, Coterie, Angela Caglia, Arya, and Ethos run their influencer programs on Passo, alongside others across health, beauty, and consumer.
No. Passo removes the administration. Your team (or your agency) keeps the strategy and the creator relationships. The agents handle sourcing, follow-ups, review cycles, tracking, and payments.
Get started
Say goodbye to
busywork
Join Hims, Beam, Honeylove, Ethos, and more.