Free Tool
Creator campaign ROI calculator
Plug in a campaign plan and get an instant estimate of conversions, revenue, ROAS, and CPA — using industry benchmark conversion rates, not guesswork.
Platform
Conversion rate benchmark: 0.8%–2.5% of clicks across categories (beauty/fashion trend higher, tech/software lower).
Est. conversions
150
Est. revenue
$9,750
ROAS
0.7x
CPA
$100
Total estimated spend: $15,000 across an estimated 10,000 clicks. Estimates use industry benchmark rates — actual results vary by creator fit, content quality, and offer. See our 2026 benchmarks report.
This is a last-click estimate — it only counts conversions from a tracked link. A large share of influencer-driven purchases never touch one. See how Passo measures the rest.
Frequently asked questions
How is this calculated?+
Total spend = creators × cost per creator. Total views = creators × views per creator. Estimated clicks = total views × click-through rate. Estimated conversions = clicks × conversion rate. Estimated revenue = conversions × average order value. ROAS = revenue ÷ spend, and CPA = spend ÷ conversions.
Where do the default rates come from?+
The conversion rates are pulled from our own published 2026 benchmarks report, not invented for this tool. The click-through rate default is a conservative planning assumption — override both with your own campaign history if you have it.
Is this a guarantee of results?+
No. This is a directional estimate to sanity-check a campaign plan, not a forecast. Actual results depend heavily on creator-audience fit, content quality, and the offer itself.
Why does the default ROAS look modest, not impressive?+
Because this calculator only models last-click, link-based attribution — and that's exactly the part of influencer marketing that undercounts real impact. A big share of influencer-driven purchases never touch a tracked link at all, especially on YouTube. See our piece on the attribution gap for why the click-based number is usually a floor, not the full picture.