Measurement
Creators drive the conversion.
Paid search gets the credit.
Passo connects creator impressions to conversions — even on TV, even days later.
What This Solves
Per-video attribution
Know which specific video drove a conversion, not just which channel.
Cross-creator attribution
If someone watched Reckless Ben and then Ryan Trahan before converting, you see the audience overlap, not just the last touch.
View-through conversions
Capture the people who saw your ad on TV, thought about it, and converted days later through search or direct.
Frequency data
Know how many of your creator ads a user saw before they converted.
Your creators drive a sale. The buyer searches your brand name. Google gets the credit. 90% of your influencer ROI is invisible to every dashboard you use today.
How Passo Measures Incrementality
YouTube via Smart TV ACR
Automatic Content Recognition detects household exposure to influencer ads on connected TVs, then attributes downstream conversions. Captures the 60–80% of YouTube watch time that happens on Smart TVs — the surface every other platform misses. For news, finance, and tech content — where audiences skew older and TV viewing is higher — TV share often exceeds 80%.
Instagram & TikTok via follower-data matching
Matches each creator's follower list against your first-party conversion data. No clicks or cookies required — compares exposed households to matched controls to measure incremental lift.
How It Works
1
Connect your data
Share your first-party conversion data and active creator list. Passo handles the matching infrastructure.
2
Connect your workflows
Connect Passo to email, Airtable, or your creator CRM so we know which creators to track and when.
3
Run your program normally
Keep your existing campaigns running. Passo’s measurement layer runs in parallel — no disruption to live programs.
4
See through your blindspots
Within weeks, see which creators are driving real conversions — including the 90% that last-click can’t see.
Frequently Asked Questions
What does Passo measure?+
Smart TV ACR view-through attribution for YouTube campaigns and follower-data conversion matching for Instagram and TikTok. You get creator-level incrementality data alongside your existing attribution for comparison.
Do I need to change my existing attribution setup?+
No. Passo’s measurement runs in parallel with whatever you’re using today. Keep your existing tracking — we add the layer that captures what it can’t.
What data do I need to provide?+
First-party conversion data (purchases, signups, or whatever your primary conversion event is) and your active creator list. Passo handles the matching and measurement infrastructure.
How is this different from what CreatorIQ, GRIN, or Modash offer?+
Every other influencer platform measures with last-click attribution (discount codes, UTM links) or post-purchase surveys. Those methods capture roughly 10% of influencer-driven conversions. Passo is the only platform using Smart TV ACR for YouTube view-through and follower-data matching for social — the methods that capture the other 90%.
Is Passo the only platform doing this?+
Yes. As of 2026, Passo is the only influencer marketing platform with native Smart TV ACR view-through attribution and follower-data conversion matching. General-purpose MMM tools (Recast, Robyn) model influencer at the channel level but can’t provide creator-level granularity.
Do we need to change how we work with creators?+
Minimal lift. We build an agent that pulls video files automatically from your existing review workflow — email, Google Drive, whatever you’re already using. No new tools for your creators, no new steps for your team.
Ready to see the full picture?
We’re onboarding design partners now alongside SeatGeek and Rocket Money. Low commitment — we prove data density together before anything ongoing.