Measuring YouTube Creator Performance
Creators drive the conversion.
Paid search gets the credit.
Passo connects creator impressions to conversions, even on TV, even days later.
The Gap
You know YouTube creators are working. Link clicks alone just don’t prove it.
Passo gives your program the credit it earns.
How It Works
Measure YouTube like the podcast pixel.
Smart TV ACR view-through, matched to your first-party conversions. No new pixel.
1 · Fingerprint
Passo fingerprints your MP4, or a pre-publish YouTube link, before it goes live.
2 · Detect
Smart TV ACR catches every airing across the panel, measuring view-through at the household IP.
3 · Match
Your conversion file lands in a Passo S3 bucket via AppsFlyer or Shopify; we match exposed homes to new signups.
The Panel
~30M opt-in screens,
balanced to the U.S. Census.
We built on opt-in Smart TV ACR, calibrated to match the country, not just smart-TV early adopters.
National
All 50 states, every major DMA.
Census-balanced
Age, gender, income, ethnicity.
Every TV home
Cable, satellite, and antenna.
Opt-in
Consent-based, glass-level ACR.
What You See
Proof at the video level.
Total view-through
Every exposed household.
Ex-Meta cut
We strip paid-social overlap.
Brand + organic
Cleanest read on lift.
Per-placement
Which show drove it.
Frequently Asked Questions
What does Passo measure?+
Smart TV ACR view-through attribution for YouTube campaigns and follower-data conversion matching for Instagram and TikTok. You get creator-level incrementality data alongside your existing attribution for comparison.
Do I need to change my existing attribution setup?+
No. Passo’s measurement runs in parallel with whatever you’re using today. Keep your existing tracking; we add the layer that captures what it can’t.
What data do I need to provide?+
First-party conversion data (purchases, signups, or whatever your primary conversion event is) and your active creator list. Passo handles the matching and measurement infrastructure.
How is this different from what CreatorIQ, GRIN, or Modash offer?+
Every other influencer platform measures with last-click attribution (discount codes, UTM links) or post-purchase surveys. Those methods capture roughly 10% of influencer-driven conversions. Passo is the only platform using Smart TV ACR for YouTube view-through and follower-data matching for social, capturing the other 90%.
Is Passo the only platform doing this?+
Yes. As of 2026, Passo is the only influencer marketing platform with native Smart TV ACR view-through attribution and follower-data conversion matching. General-purpose MMM tools (Recast, Robyn) model influencer at the channel level but can’t provide creator-level granularity.
Do we need to change how we work with creators?+
Minimal lift. We build an agent that pulls video files automatically from your existing review workflow. No new tools for your creators, no new steps for your team.
Let’s Run It
Live in one week.
Send the creative and your conversion file. Passo handles the rest.