Fingerprint the creative.
Passo fingerprints your MP4 or pre-publish YouTube link before the content goes live.
Creator measurement
Creators drive the conversion. Give them the credit.
They watch YouTube on TV and convert later. Through our smart TV data partners, Passo connects viewing exposure to first-party conversions. Understand creator impact for new and existing customers.
Works alongside your existing attribution.LOOK BEYOND THE LAST CLICK
Creator contentThe connection
View-through exposureThe signal
First-party conversionThe outcome
Smart TV ACR for YouTube.
Follower-data matching for social.
How YouTube measurement works
From a view on the TV
to a clearer picture.
Opt-in exposure data, matched to your conversions.
Detect the exposure.
Opt-in Smart TV ACR detects airings across the panel, measuring view-through at the household IP level.
Match the conversions.
First-party conversion data arrives in a Passo S3 bucket through AppsFlyer or Shopify. Passo matches exposed households to conversions.
~30 million opt-in screens.
A national perspective.
A consent-based Smart TV ACR panel spanning all 50 states and major DMAs, calibrated to U.S. Census demographics across age, gender, income, and ethnicity.
A little more clarity
Good questions.
Straight answers.
Have something else in mind?
What does Passo measure?
Smart TV ACR view-through attribution for YouTube campaigns and follower-data conversion matching for Instagram and TikTok. Creator-level reporting adds another view alongside your existing attribution.
Why does this matter for existing customers?
An existing customer may see a creator on TV, then return to buy or convert without clicking a tracked link. Matching TV exposure with your first-party conversion data helps you understand those journeys and assess creator impact beyond new-customer acquisition.
Does a view-through conversion prove incremental lift?
It shows that a conversion followed measured exposure. Establishing causal lift also depends on the measurement design and an appropriate comparison. We’ll work with your team to define the right approach for the question you want to answer.
Do I need to change my existing attribution setup?
No. Passo’s measurement runs in parallel with your current tracking, adding a view of exposure and subsequent conversions beyond link clicks.
What data do I need to provide?
Your active creator list, campaign creative, and first-party conversion data such as purchases or signups. Passo handles the matching and measurement infrastructure.
What does the Smart TV panel cover?
The panel includes approximately 30 million opt-in screens, with national coverage across all 50 states and major DMAs. It is calibrated to the U.S. Census across age, gender, income, and ethnicity, and spans cable, satellite, and antenna households.
What can we see in reporting?
Total view-through exposure, a view excluding paid-social overlap, a brand-plus-organic view, and per-placement reporting to help you understand which creators and videos contribute to outcomes.
Do creators need a new workflow?
Passo can pull video files from your existing review workflow, keeping the process connected to how your team already works.
Built for growth teams
See the bigger picture of your creator program.
Tell us how you measure today. We’ll show you where Passo can add another view.