Performance YouTube creators

Find influence in the sub-niches.

RuneScape. Glow-up creators. The next breakout TV show. We find creators with influence over specific communities, then use direct-response brand renewals to sharpen the shortlist.

Every creator, rate, and deal approved by you.

passoCreator discovery

Find your next performing partner

Humphrey YangYouTube · Personal finance

Brand renewalsBrands coming back

Repeat partnershipsDirect-response brands

Audience engagementAn active community

More context. Better creator decisions.

Go beyond follower counts

Example creator. Signals shown illustrate the selection criteria.

Trusted by teams
with more on the line.

Know more before you commit

The signals behind a stronger shortlist.

Specific communities. Repeat brand deals. Audiences that respond.

Brands that renew.

See which brands come back to a creator and how often. Renewal rates help you spot partnerships worth a closer look.

The sub-niche advantage.

Go deeper than gaming, beauty, or entertainment. Find creators whose audience shows up for something specific.

Audiences that engage.

Look at engagement and comment volume alongside partnership history to understand how an audience responds.

The shortlist is just the start.

Passo connects discovery to outreach, negotiations, contracts, content review, reporting, and payment. Your team can build more partnerships without rebuilding the process every time.

HOW IT WORKS

We do the work.
You make the calls.

Start guided by our team, or use Passo self-serve. You approve every creator, rate, and deal.

We find the influence.

Source sub-niches using brand renewals, repeat direct-response deals, and audience engagement.

YOUR TEAMShare your goals and requirements.

You approve the deal.

Negotiate rates and present creators with automated brand safety findings.

YOUR TEAMApprove every creator, rate, and deal.

We get it live.

Handle contracts, briefs, shipping, and content checks against your requirements.

YOUR TEAMYour team reviews and signs off.

See what works.

Track content, comments, performance, and creator payments in one place.

YOUR TEAMDecide which partnerships to renew.

Brand safety and compliance stay part of the workflow.

YouTube for AEO / GEO

Help customers find your brand in AI search.

Make YouTube creators part of your AI search strategy. Passo taps into AI search discovery tools to identify opportunities for your brand, then helps you build creator partnerships around them.

Turn those insights into videos that answer the questions customers ask about your category. Get the creators, briefs, and compliance reviews in place to support your AEO and GEO work.

From search opportunity to creator content

01
Find the questions worth answering.
Use AI search discovery insights to inform the topics your creator program should cover.
02
Match the topic to the creator.
Find YouTube creators who can explain your product and answer your customers’ questions.
03
Get useful, approved content live.
Run outreach, briefs, compliance reviews, and payments through the same Passo workflow.

AEO: answer engine optimization · GEO: generative engine optimization

A little more clarity

Good questions.
Straight answers.

Have something else in mind?

What signals does Passo use to source YouTube creators?

Brand renewal rates, repeat sponsorships with direct-response brands, audience engagement, and comment volume. We use those signals alongside your brand requirements to help identify promising partners.

Does a brand renewal prove a creator will perform?

Renewals are a useful signal, not a guarantee. We combine them with engagement, partnership history, and your brand fit to support a better-informed decision. Your own campaign results determine which partnerships you scale.

Is YouTube priced the same way as performance UGC?

The programs work differently. YouTube partnerships use performance signals to inform creator selection, with campaign terms negotiated for each partnership. Performance UGC creators earn an agreed percentage of ad spend behind their content.

Can Passo handle the rest of the campaign?

Yes. Passo automates sourcing, outreach, negotiations, contracts, shipping and ad delivery workflows, content tracking, compliance review, reporting, and payments, with your team’s approval requirements built in.

Can we measure beyond link clicks?

Passo offers YouTube view-through measurement using opt-in Smart TV ACR and first-party conversion matching. Visit our measurement page to learn how it complements your existing attribution.

Built for growth teams

Your next stage of creator growth starts here.

Performance creators. Compliance workflows. Every tool to run the program.