Introducing performance UGC

Find your next winning creator in your ad data.

Passo analyzes your Meta ads and competitive landscape to find promising creator personas. Pick human-vetted creators, brief them directly, and scale the partnership ads that perform.

Every creator vetted by a human.
Illustrative UGC creatorYouTube creator NischaIllustrative UGC creator
ALIGNED INCENTIVESGreat creative.
A share of the upside.
Ad spend×Creator %=Earnings ↗

You choose the creators. Performance drives the spend.

Creator examples shown, not Passo program participants.

Trusted by teams
with more on the line.

A better reason to make great content

You pick the creators. Performance drives the upside.

Creators earn a percentage of ad spend. You decide what to scale.

01

Choose your creators.

Use your ad data to discover promising personas and similar creators. Review their content, approve the deal, and brief them directly. Every UGC creator is human-vetted.

02

Put their creative to work.

Partnership ads are automatically uploaded after approval and tracked in Passo. Brands only pay for content that performs.

03

Scale the shared upside.

Creators earn an agreed percentage of ad spend. When winning creative earns more investment, creator earnings grow with it.

Ad spend × creator percentage = creator earnings.

The creator’s payout is tied to the spend behind their content. Brands scale what works, and creators participate in that growth. Agree on your program’s percentage and terms before launch.

HOW IT WORKS

We do the work.
You make the calls.

Start guided by our team, or use Passo self-serve. You approve every creator, rate, and deal.

01

Start with your ad data.

Analyze your Meta ads, competitors, and creator landscape. AI identifies promising personas and finds similar creators.

YOUR TEAMConnect your Meta ad data.
02

Pick and brief creators.

Present human-vetted creators and brand safety findings. Give you direct access for briefing.

YOUR TEAMApprove creators, rates, and deals.
03

Launch partnership ads.

Check content and automatically upload partnership ads once approved.

YOUR TEAMBrief creators and approve content.
04

Scale the winners.

Track ads in Passo and pay creators a percentage of ad spend. Creator pay grows with winning content.

YOUR TEAMChoose what to scale in paid social.
Brand safety and compliance stay part of the workflow.

For creators

Make great content.
Grow with it.

Your strongest creative can keep earning as a brand scales its ad spend. Passo’s performance UGC program gives human-vetted creators a share of the upside.

We’re launching the program. Talk to the team about joining, how vetting works, and the terms for your partnerships.

A little more clarity

Good questions.
Straight answers.

Have something else in mind?

How do creators get paid?

Creators earn an agreed percentage of the ad spend behind their content. As brands increase spend on content that performs, creators earn more. Passo automates the payout workflow.

What happens if the content does not perform?

Brands do not pay for unsuccessful creative. The model aligns creator earnings with ad spend behind content that performs, so brands can scale winning content and creators share in the upside. The agreed campaign terms define how your program works.

Who chooses the creators?

You do. Brands choose which creators to work with on Passo. Every UGC creator is vetted by a human before joining the platform.

How is this different from YouTube creator partnerships?

Performance UGC is content made for your ads, with creators paid a percentage of ad spend. YouTube partnerships place your brand in a creator’s content and use signals such as renewals and engagement to identify promising partners.

Can regulated brands review content before running it?

Yes. Passo checks content against your brief and brand requirements, including claims and disclosures. Your team reviews flagged issues and retains final approval before content goes live.

Built for growth teams

Your next stage of creator growth starts here.

Performance creators. Compliance workflows. Every tool to run the program.