AI Sourcing Agent
Find any creator.
Get their email. Start the conversation.
Creator sourcing is still manual. You search a database, export a list, open another tool for outreach, and hope someone responds. Passo's sourcing agent does the entire job — find, contact, and start the conversation — from a single prompt.
Sourcing is broken
Most sourcing tools give you filters, not intelligence. You pick a category, set a follower range, maybe add a keyword. You get a list of people who match criteria — not people who perform.
Then the real work starts. Export the list. Open another tool for emails. Write outreach templates. Send. Follow up. Chase. Response rates hover around 30%. Half your week goes to logistics that don't move the needle.
And the worst part? You have no way to know if a creator actually drives results before you spend. Follower counts and engagement rates tell you who's popular — not who converts customers.
How Passo compares
| Feature | Passo | GRIN | Modash | Agentio |
|---|---|---|---|---|
| Claude / MCP integration | Native | Not available | Not available | Not available |
| Creator sourcing | AI agent — natural language | Database with filters | Database with filters | Marketplace — creators apply |
| Contact info included | Yes — every profile | Yes — within platform | Limited — requires credits | Only opted-in creators |
| Competitor renewal data | Yes — brand renewal counts | Not available | Not available | Not available |
| CPA predictions | Yes — per creator | Not available | Not available | Not available |
| Automated outreach | AI drafts, sends, follows up | Template emails | Not available | Not available — inbound only |
| Negotiation | AI-assisted negotiation | Manual | Not available | Fixed pricing |
| Compliance review | Automated (text, audio, visual) | Manual review workflows | Not available | Not available |
| Creator opt-in required | No | Yes | No | Yes |
Search
Search like you actually think
Forget filter dropdowns. Passo's sourcing agent takes natural language prompts — describe the creator you want and the agent finds them.
“Find food creators on YouTube with 50K-500K subscribers who've done DTC brand deals in the last 6 months and have high audience overlap with HelloFresh.”
No boolean logic. No export-and-filter workflows. Just tell the agent what you need. It searches across Instagram, TikTok, and YouTube simultaneously and returns a ranked list with full profiles.
Contact
Every profile includes email.
No credits. No per-contact fees.
Other tools make you pay per email. Buy credits, unlock contacts one at a time, hit your monthly limit halfway through a campaign. Passo doesn't gate contact information.
Every creator the agent surfaces comes with their email address. No opt-in required. No credit system. No surprise invoices when you scale up your sourcing.
Performance
Know which creators deliver
before you spend
Engagement rate tells you how popular someone is. Renewal data tells you if they actually sell product. Passo shows you how many times other brands — including your competitors — have renewed partnerships with a creator.
A creator renewed four times by a brand in your category? That brand kept paying because the creator drove results. Vanity metrics can't tell you that. Renewal signals can.
Outreach
Sourcing without outreach
is just a list
Most sourcing tools stop at discovery. You still have to write emails, send follow-ups, negotiate rates, and track who replied. Passo doesn't stop at the list.
Once the agent finds your creators, it drafts personalized outreach, sends it, follows up on your schedule, and handles negotiation — all with your approval at every step. The workflow goes from “who should we work with?” to “here's a signed deal” inside one platform.
How it works
Describe your ideal creator in plain English
Tell the agent what you need — audience demographics, content style, niche, budget range, platform. Natural language, not filter dropdowns.
Passo finds matches, pulls contact info, shows renewal data
The agent searches across Instagram, TikTok, and YouTube. Every result includes email, engagement stats, brand partnership history, and competitor renewal signals.
Outreach starts automatically
Passo drafts personalized emails, sends them on your behalf, follows up, and handles negotiation. You approve — the agent executes.
Questions
Those platforms give you a database with filters. Passo gives you an AI agent that finds creators using natural language, pulls their contact info automatically, shows competitor renewal data so you know who actually performs, and runs outreach end-to-end. Discovery tools stop at a list — Passo starts the conversation.
No. Passo finds creators from public social data — they don't need to sign up, claim a profile, or opt into a marketplace. If they have a public profile, Passo can find them and surface their email.
Instagram, TikTok, and YouTube. The sourcing agent searches across all three simultaneously, so you get cross-platform results from a single prompt.
You describe what you're looking for in plain English — audience demographics, content style, niche, brand affinity, whatever matters. The agent searches across public social data, scores relevance, and returns a ranked list with contact info and performance signals.
Yes. During onboarding we can import your existing roster so everything lives in one place. But you don't need to bring a list — most teams start by letting the agent find new creators from scratch.
Same day. There's no database to build, no integrations to configure, no training period. Describe your ideal creator, and the agent starts sourcing immediately.
Pricing is based on your program size. No per-contact fees, no credit systems, no gated emails. Contact us for a quote — most teams find Passo replaces multiple tools, so the total cost is often lower.
Stop sourcing manually.
Let the agent do the work.
One prompt. Ranked creators with emails, performance data, and renewal signals. Outreach that starts automatically. Talk to us and see it live.