Passo vs Modash
Modash gives you a database.
You need a workflow.
Modash is a solid discovery tool. But discovery is step one of influencer marketing — not the whole thing. Passo handles sourcing, outreach, negotiation, compliance, and reporting. One platform. No gaps.
The Modash problem
Modash has a large creator database. But a database isn't a workflow. You search, you filter, you export a list. Then you open another tool for outreach. Another for negotiation. Another for contracts. Another to track if anyone actually posted.
The real cost isn't the subscription — it's the five-tool stack and the team hours required to stitch it all together. And even then, you don't know if a creator actually performs for brands like yours. You just know their follower count and engagement rate.
That's the gap Passo was built to close.
Sourcing
Find any creator. Get their email. Move on.
Modash gives you a database of pre-indexed creators with filters. It works — until you need someone who isn't in the database, or you want to search by something Modash doesn't filter for.
Passo's sourcing agent uses natural language. Tell it what you're looking for — "skincare creators in LA with 50K–200K followers who've posted about retinol in the last 90 days" — and it finds them across Instagram, TikTok, and YouTube. No marketplace. No opt-in. No ceiling.
Key difference
Every Passo profile includes the creator's verified email address. No credits. No per-contact fees. You find them, you reach out — from the same platform.
Intelligence
Stop guessing. See who's actually renewing.
Modash shows you audience demographics and engagement rates. That's useful for filtering — but it doesn't tell you if a creator delivers results. Engagement rate is a vanity metric when you need conversions.
Passo shows you something no other platform does: how many times brands have renewed a creator. Not just any brands — your competitors and the brands you respect most. If Glossier renewed a creator four times, that's a stronger signal than any engagement rate.
Renewal data is proof of performance. It means a brand paid once, measured results, and chose to pay again. Repeatedly. You can't get that from a database.
AI-native
Your influencer data, inside Claude.
Modash lives in a browser tab. Your data stays in Modash. If you want to analyze it, you export a CSV and open a spreadsheet.
Passo plugs directly into Claude via MCP (Model Context Protocol). That means your influencer data — creator profiles, campaign history, performance metrics, renewal signals — is available inside Claude as a live data source.
Ask Claude to "find creators who performed well last quarter and haven't been contacted for Q3" and get an answer in seconds. Build reports. Compare cohorts. Spot trends. No exports. No dashboards. Just ask.
At a Glance
| Feature | Passo | Modash |
|---|---|---|
| Creator sourcing | AI agent — natural language search | Database search with filters |
| Creator contact info | Email included with every profile | Limited — requires credits |
| Competitor renewal data | Yes — see brand renewal counts | Not available |
| Outreach & negotiation | Automated AI outreach | Not available |
| Compliance review | Automated (text, audio, visual) | Not available |
| Claude / AI integration | Native MCP integration | Not available |
| Campaign management | Full end-to-end workflow | Not available — discovery only |
| Creator opt-in required | Not required | Not required |
Frequently Asked Questions
Modash is a creator database for discovery and audience analytics. Passo is an end-to-end influencer marketing platform that handles sourcing, outreach, negotiation, compliance review, and reporting — with AI automation at every step. Modash gives you names. Passo runs your program.
Yes. Passo's sourcing agent finds creators across Instagram, TikTok, and YouTube using natural language prompts. You're not limited to a pre-indexed database — if a creator has a public profile, Passo can find them and pull their contact information.
Passo shows you how many times other brands — including your direct competitors — have renewed partnerships with a specific creator. Repeated renewals are the strongest signal that a creator actually drives results, not just impressions. No other platform surfaces this data.
Passo connects directly to Claude via MCP (Model Context Protocol). You can query your influencer data, analyze campaign performance, and build workflows using natural language inside Claude — no CSV exports or manual analysis required.
Modash starts at $199/month for basic discovery and analytics. Passo's pricing is based on your program size — contact us at passo.co for a quote. Most teams find that Passo replaces multiple tools (discovery, outreach, CRM, compliance), so the total cost of ownership is often lower.
There's no complex migration. Passo doesn't require you to import a database — our sourcing agent finds creators fresh. If you have existing creator relationships, we can onboard your roster during setup.
No. Passo is designed so a team of one can run what would otherwise require a team of five. It's ideal for lean teams at brands of any size that want to run influencer marketing without hiring a full department.
Yes. Passo includes automated compliance review for influencer scripts and videos — built specifically for pharma, healthcare, supplements, alcohol, cannabis, and financial services. Modash has no compliance tooling.
Ready to replace your tool stack?
Stop paying for a database and four other tools to fill the gaps. Passo is one platform that handles discovery, outreach, negotiation, compliance, and reporting.